Even in these tough economic times, Harley-Davidson has found a way to lure more customers into their showroom: Allow trade-ins at the original sale price.
Harley has a plan to allow their customers who have already purchased a recent Sportster to trade it in on a larger model but essentially cancel the depreciation on the Sportster. Here's an excerpt from an article by Rick Barrett of the Milwaukee Journal Sentinel:
"Harley-Davidson Inc. (HOG) has announced a new motorcycle purchase program that guarantees the trade-in value of a Sportster when traded for one of the company's more expensive bikes.
Harley riders who either buy a new Sportster or trade in their recently purchased Sportster between Dec. 26 and March 31 will get the bike's original manufacturer's suggested retail price when they trade up to one of Harley's Big Twin or VRSC motorcycles." -- Rick Barrett, Milwaukee, Wisconsin Journal Sentinel
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